CoverHound Case Study
Can personal growth habits lead to increased customer engagement?
CoverHound observed a 15% increase in their Net Promoter Scores their first month of ProHabits.
12 months into their partnership with ProHabits focusing on culture and values, CoverHound continues to lead with the highest NPS in the insurance industry.
Who is CoverHound?
CoverHound prides itself as a fast growing disrupter in the business, personal, and cyber insurance industries. Demonstrating a forward thinking vision by anticipating future customer needs in the new digital world, CoverHound is changing the game in these areas through the integration of technology and as a leader in innovative cultural mindsets.
The engine of CoverHound’s enterprise is a strong and versatile culture which is manifested through value driven practices chosen for their actionability and proven success.
The success of CoverHound’s culture is clearly demonstrated in their Net Promoter Score (NPS) which is well above the industry standard for similar companies. The average NPS score among insurance companies maintains a 46 while CoverHound reaches well into the upper 80’s many months and sustains a solid 81 overall.

CoverHound’s culture at a glance
Mission
Core Values
Accountability
Embrace change
Be Service Oriented
Listen to understand, not to reply
Don’t Solve Problems with Problems
Integrity
Leadership mindset

Culture is the foundation for success"
CEO Keith Moore
According to CEO Keith Moore, "a strong and effective culture is not only essential, but necessary to achieve their goals. This emphasis on culture has led to a leadership strategy that is perpetually mindful of the interrelationship between values and actions."
Values in Action
CoverHound’s culture empowers individual contributions and inspires team collaboration by promoting engagement and individual alignment through a fantastic array of personal growth opportunities, technology, training, and achievement recognition programs.
CultureTech
I start and end each day with my ProHabits activity. I find that taking a moment for guided thoughtfulness and reflection helps to ground my work. The activities either provide positive reinforcement for things I should continue doing or, more importantly, provide new ways to approach my work and my team to improve collaboration, creativity, and effectiveness."
— Ari Vared
Senior Director of Product, Cyber

Training and Development
CoverHound encourages new team members to continue learning and following the best examples set for them – so as to align themselves with the values and habits that have proven successful. Professional development at CoverHound integrates extended education opportunities to promote personal development as a means to advance the team’s goals. Lynda.com is utilized for refreshers in HTML, soft skills, and six sigma leadership – keeping the team sharp and grounded in the basics.
Opportunities for technical training are accompanied by value-infused trainings in soft-skill areas such as customer appreciation and emotional intelligence. Lessons on customer appreciation revolve around themes of honesty, gratitude, presence, and positivity. CoverHound utilizes Leson.ly to facilitate training and onboarding new team members into CoverHound’s practices.
Most notably, CoverHound offers their team members annual resources for self-defined personal growth opportunities. In the past, these funds have been used for external trainings and conferences in inspiring locations.
Contrary to my past employers, CoverHound provides a generous annual education budget to continually hone my skills. Up-to-date skills are critical in the fast and ever changing Technology Industry and CoverHound affords its team members this privilege."
— Joe Chambers
Engineering Tech Lead, CoverHound
Recognition & Rewards
Counted among their awards are financial incentives, monthly periods of recognition, and a peer nominated innovation award. These practices showcase CoverHound’s values of integrity and accountability.
Here, one is accountable not only for possible shortcomings, but for their contributions and successes.
It shows that integrity is not merely a buzzword to be thrown around, but an actionable value that will be celebrated.

Personal Growth By the Numbers: CoverHound’s culture meets ProHabits
What is ProHabits?
CoverHound participated with ProHabits and the following numbers tell the story of their team’s commitment to personal growth.
- How many team members were interested in personal growth?
- What areas of personal growth were most important at CoverHound?
- How did engagement differ across each area of development?
- How ProHabits brought their values to life
- How CoverHound measures up
ProFocus
ProMindfulness
ProTeamwork
ProLeadership
In their first month, out of 22 organizations CoverHound leads well ahead of the pack in ProHabits engagements
CoverHound consistently maintained an above average level of completed activities and currently has one of the highest completion rates across all companies who have participated in ProHabits.
Feedback from the front lines
ProHabits should be called ProLeaders! Everyday I look forward to my inbox for a reminder to cultivate my habits. I have learned how to provide feedback consistently, remain mindful, become a better team player and learned the importance of focus. ProHabits helps leaders and employees alike to remain balanced in a busy work world. The creative ideas and online interaction keeps me coming back for more."
— Rhiannon Estandia
Director of Client Care, CoverHound
ProHabits has been great. For me, at first when I signed up, I was not sure what to expect. It definitely exceeded my expectations. I have mine set for early mornings and the reason behind it is because early mornings are when a lot of mental focus is used, so when I get the proHabits at that time, it helps me to recharge mentally."
— Vahan Sarkissian
Commercial Insurance Agent, CoverHound
I think that what makes ProHabits successful are the techniques and strategies that may not be obvious. Things like dedicated periods of time every day to relax in order to do better work the rest of the day, or something like having a designated time for responding to emails/calls in order to really focus on what's going on."
— Jacob Altman
Revenue Analyst, CoverHound
I have truly enjoyed this experience. I have found this extremely helpful professionally and personally. I've learned how to control my stress levels better. It has also helped my breathing techniques with running as well. I am liking it a lot- it grounds you as a person. Sometimes you forget the important stuff and why bringing everything into the present is so important. It helps you with prioritization and spending time the right way."
— Kendall Peters
Commercial Insurance Associate Team Lead, CoverHound
Conclusion
Further, the potential alignment of NPS with personal growth shows how a company’s focus on personal growth could lead to organizational success.